Samantha Yanks is an accomplished marketing, branding and content strategy professional with more than 20 exemplary years of experience. Having founded Samantha Yanks Creative in 2018 following an illustrious career at Vogue snd Oprah, as Editor-in-Chief of HAMPTONS and Gotham Magazines Samantha has built the agency into what is today regarded as one of the premier small business marketing, branding and content firms in the industry. With a focus on social media, influencer marketing, digital content and special events, Yanks works with leading brands locally and globally, often fusing the two together in what she has termed a “glocal” approach.

 

Currently serving as Editor-in-Chief of Westport, Weston & Wilton Magazines and Founder of media platform, The Connecticut Edit, Yanks is deeply immersed in the content creation space to this day.

 

Yanks is an accomplished C-Suite executive with deep knowledge and proven track record in cross-functional leadership, building global brand roadmaps, strategic marketing and communications, innovative content creation, securing powerful media placements and creating effective partnerships.  Experienced in crafting brand storytelling, always lead by a strong narrative. She is a  frequent speaker, thought leader, industry expert and authority contributor across multiple platforms.  Passionate about social media strategy and content creation, nurturing talent, entrepreneurship, team building and philanthropy.