Women's Networking Group Spotlight Speaker:
Building Community for Brand Success
Tue, Mar 11 | New Canaan Library - Tate Room
Women's Networking Group Proudly presents keynote speaker:
Samantha Yanks - Founder, Samantha Yanks Creative, Co-Founder, The Connecticut Edit, and Editor-in-Chief of Westport, Weston, and Wilton Magazine
Samantha was honored to be the keynote speaker at Womens Networking Group on the topic of Building Community for Brand Success: How a strong, engaged community can amplify your voice and create lasting loyalty.
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Thank you to host Elizabeth Blanchard, Founder of Womens Networking Group. She is a connector, community builder, and lifelong learner passionate about empowering women. A special thank you to Jeanne Collins for moderating the discussion.
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The 50 women were so engaged. Thank you for thoughtful questions, dynamic energy and your time.
KEY TAKEAWAYS:
• The balance of taking action and learning when to stay silent is crucial. If you announce something to your community, follow through. Trust erosion is one of the biggest mistakes I see in branding.
• One tough lesson I’ve learned? Pain in business is not meant to break you—it’s here to teach you. As an entrepreneur, you’re betting on yourself. Sometimes, you have to walk alone, say goodbye, and face heartbreak on the journey.
• To become the go-to in your industry, solve pain points and communicate your expertise clearly. Stay coachable and never stop learning. Move from motivation to discipline, remove distractions, and delay gratification. Trust is built on doing what you say you’ll do.
• Building community? Stick to your mission, stay neutral if you don’t know something, and don’t buy into the model of high-volume, low-value content. Find a playbook that works for you, build a consistent routine, and create emotion through interaction.
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